Our tech talent network consists of hundreds of on-site talents, off-site collaborators and top software houses. We will pick IT product management superstars perfectly fitted for your company culture, industry and technology.
Our goal is not to simply deliver the project. We will help you build a hypergrowth environment around your technology and your product.
Even the best alghoritms are just a part of success. We will provide you with interdisciplinary team of tech business talents, from project managers and strategy consultants to sales and marketing experts.
We take the best principles of agile approach to software development and expand it to other project's areas, to ensure the highest efficiency and transparency of our expert's work.
You tell us about your challenges and business goals.
Based on that information we provide you with top software talents perfectly matching your needs.
Together we brief the newly created team and kick-off the project
Poof! Your tailor-made squad of experts is ready to work!
They provide good, steady work, and I can trust them. They’ve never failed, and we don’t have any problems with them.View the case study
Our network of business talents is waiting for the next challenge.
Examine your development process closely from the first prototype. With an experienced IT Product Manager on board, your success will be correctly measured and the right decisions made for the sake of securing your product’s future.
Review your target audience and deliver a product that perfectly meets their needs. IT Product Managers work closely with customers in order to tailor the product to their exact requirements and increase conversion.
Drive the team behind the product to deliver amazing results on a consecutive basis. A Product Manager looks at everyone involved in the process, improving cross-team cooperation and maximizing the impact of each individual.
Grow your company based on a plan with clear long-term targets. IT Product Managers are fully responsible for the product's roadmap, optimizing the strategy when external or internal circumstances call for it.
The story of modern Product Management can be traced back to 1931 when Neil H. McElroy from Procter & Gamble wrote an internal memo for the company about a new style of management utilizing the so-called “Brand Men”. But the role hasn’t started truly thriving until the 2010s when the IT world began implementing it more often in their agile environments.
In 2016, 7% of the Harvard Business School's graduates decided to find a job in Product Management. The introductory course at the school, Product Management 101, received then 3x more applications than available spots.
At the same time, however, according to a report by 280 Group, only 29.3% of executive teams fully understand what is the value of Product Management. This means the other 70,7% of companies don’t properly utilize their PMs.
How to make sure your business follows the smaller but more prospective group of companies? In our guide below, we answer all the important questions, including what does it take and how long does it take to become a Product Manager that delivers great results, and what is the actual value of Product Management in the IT industry.
An IT Product Manager oversees the whole process of product development — from the first drafts to adding new features in the post-launch period. But what does it actually mean? To help you understand better the role of a PM in your team, we listed below the most important IT Product Manager responsibilities.
The names might sound similar, but Product Manager and Product Owner are actually two different roles. Yes, in many cases an IT Product Manager can quite easily transition to being a Product Owner — and the other way around. In fact, according to a report by 280 Group, in 70% of agile businesses, the majority of Product Managers serve also as Product Owners. However, a company can have both of these roles implemented in its structure, and therefore, understanding the differences between them is crucial.
First and foremost, a Product Owner is strictly linked to a single Scrum team, alongside a group of developers and a Scrum Master. He works with the backlog for the specific product that this team aims to develop — this can be a completely independent app, but also just a major feature in complex software.
On the other hand, an IT Product Manager works much more holistically. They oversee the whole process of creating a product and make sure cross-team cooperation is going well, looking not only at what developers do but also designers or marketing experts.
When a Product Owner owns the backlog, an IT Product Manager owns the product’s roadmap. When a Product Owner is focused on short and mid-term goals and manages Scrum sprints, an IT Product Manager has to think about the long-term results, optimizing the strategy. Product Manager is also more externally focused, paying more attention to discovering the exact needs of customers. Product Owner later translates these needs into specific tasks for their respective team.
As a person between the tech teams and customers, an IT Product Manager must possess a specific combination of hard and soft skills. We list the most important ones below.
When you decide to hire an IT Product Manager, look closely at their job history. They should have already worked as a Product Manager, but additional experience in other but similar roles is also useful. These roles can be Product Owner (most often), IT Project Manager, or even a dev team member.
Look also for candidates who worked with similar products and/or within your industry. Such experience means they already have some understanding of your audience and knowledge of solutions that proved to be successful within your niche.
When running a job interview with your potential IT Product Managers, you should aim to ask questions that will help you understand their way of thinking while also checking their business skills. A good interview should bring a clear answer to whether the candidate is a good fit for your business or you should pass on them.
Here are our favorite job interview questions to dig into the mind of an IT Product Manager:
An experienced IT Product Manager is of great value to your company, allowing you to optimize all the processes in order to deliver top results. But to follow the strategy of the IT Product Manager, you need also other experts — from web developers and graphic designers to data scientists, Product Owners, and Scrum Masters.
Ideamotive can help you hire all these people fast. Thanks to our vast network of top IT talents, you can get easily connected to the professionals you need. We take pride in matching our partners with only the perfectly tailored experts, every time taking into consideration the company’s profile, product specification, and any other requirement you might have.
Want to enjoy the fastest way to hire great IT talents? Then contact us today.
Execute your vision with trusted and battle-tested IT Product Managers perfectly suited to your business needs.