Lauber: Integrating various systems into one e-commerce platform

How we created a brand new storefront for an existing ERP and integrated different system into one easy-to-use platform with the potential for scaling.

Summary:

Client

Lauber

Country

Central Europe
Project scope and technology

Web Development, UX/UI Design, Ruby on Rails, React Development

Industry

E-commerce, Automotive
Work duration

9 months

Lauber is a subsidiary of Intercars, the most prominent car parts dealer in central Europe. The company has been operating for over 20 years and it provides services to the entire continent. They offer services and remanufacture for many types of components, like power steering racks, power pumps, alternators and starters.

Challenge:

We started with a workshop explaining agile project management. During the meeting, we created the first wireframes and agreed on the general vision for the project. During the next two workshops, we collected requirements for the first milestone — version 1.0. We started an agile sprint and educated Lauber reps in using our tools, like JIRA and Confluence.

Below we list our solutions to most relevant problems:

workshop on Ideamotive's agile project management process
prototypes in UXPin and InVision
creating and implementing a process of merging product data from various sources (ETL process)
integration with payment gateways (PayPal)
advanced search engine and dynamic filters
car part comparison
multiple language versions and currencies
Ruby as the technology of choice for scrappers and data integrators
React as a front-end choice

Outcome:

Lauber storefront was released successfully and quickly received positive reviews from car parts dealers. The ease of use and the number of details were mentioned as primary advantages. From the release date, Lauber customers all around Europe could buy almost any car part they wanted over the internet.

What have we achieved?