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Mediatask: building a marketplace for hundreds of draftsmen and architects

How we re-written the product completely with intelligent algorithms and introduced various business automation solutions allowing to scale almost infinitely.

Mediatask produces highly customized visuals for the real estate business. They hire top draftsmen to deliver top-quality drawings on a mass scale to clients all around the world. The heart of their business, along with the people, is the system that keeps track of the whole process. Thanks to automation, Mediatask team has almost unlimited daily throughput.

Challenge:

Mediatask came to us with their existing system. They had been using the app for the previous four years, but it reached its growth potential. Our primary challenge was making Mediatask a scalable company again. We had to make a decision about continuing or not with the existing solution.

During our partnership we have solved a number of business, technical, and algorithmic challenges:

  • low trust towards software agencies in general, due to previous experiences
  • first agile project for the client
  • an old and outdated existing system
  • sophisticated business processes

Process:

We decided to completely rewrite the system - the old app was slow, buggy and not maintained. Our first milestone was to develop a clone of an existing app (using Ruby on Rails), including all data transforming and migration. We accomplished it successfully in less than two months. It opened a whole ocean of possibilities for process automation and cost reduction.

Solutions we implemented:

  • moving all the data to secure and scalable servers
  • recreating previous Mediatask app in Ruby on Rails
  • maintenance of a large number of assets (over 10 TB)
  • integration with Google Documents API
  • developing an algorithm for automatic work assignments

Outcome:

During our partnership, Mediatask has made massive progress in digital transformation. Most of their internal processes have been automated. It resulted in a substantial cost reduction for the company. The more efficient processes that use intelligent algorithms opened new scaling possibilities in both sales and employment. Today they have almost unlimited potential for growth, backed by sophisticated tech and great people.

Here is the summary of the key results:

  • allowing Mediatask to scale almost infinitely
  • reducing costs of unnecessary employees due to automation
  • decreasing costs of external services - canceled company-wide Office 365 licenses (100+ subscriptions)
  • automating multiple business processes
  • doubling the number of employees (to 160+) during our cooperation
  • Mediatask, inspired by our agile approach, introduced it in the management of their company
  • 150%+ Mediatask team growth since we started collaboration
  • 80% decrease in administration staff

Ideamotive ensures that they understand their client completely before delivering quality work months ahead of schedule. Their team is extremely talented at developing strategy and is flexible when it comes to scaling according to the business need.

Jacek Jaskólski

CEO, Mediatask

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