Mediatask: building a marketplace for hundreds of draftsmen and architects

How we rewrote the product completely with intelligent algorithms and introduced various business automation solutions, allowing the marketplace to scale almost infinitely.

Summary:

Client

Mediatask

Country

Poland
Project scope and technology

Web Development, UX/UI Design, Software Consultancy, React Development, Ruby on Rails Development, AWS S3, Google API

Industry

Marketplace, Manufacturing
Team Composition

1 Product Manager, 1 Frontend Designer, 3 Ruby on Rails Developers

Work duration

24 months

Mediatask produces highly customized visuals for the real estate business. They hire top draftsmen to deliver top-quality drawings on a mass scale to clients all around the world. The heart of their business, along with the people, is the system that keeps track of the whole process. Thanks to automation, the Mediatask team has almost unlimited daily throughput.

Challenge:

Mediatask came to us with their existing system. They had been using the app for the last four years, but it reached its growth potential. Our primary challenge was making Mediatask a scalable company again. We had to make a decision about whether or not to continue with the existing solution.

During our partnership, we solved a number of business, technical and algorithmic challenges:

low trust towards software agencies in general, due to previous experiences
first agile project for the client
an old and outdated existing system
sophisticated business processes

Process:

We decided to completely rewrite the system - the old app was slow, buggy and not maintained. Our first milestone was to develop a clone of an existing app (using Ruby on Rails), including all data transforming and migration. We accomplished it successfully in less than two months. It opened a whole ocean of possibilities for process automation and cost reduction.

Solutions we implemented:

moving all the data to secure and scalable servers
recreating the Mediatask app in Ruby on Rails
maintaining a large number of assets (over 10 TB)
integration with the Google Documents API
developing an algorithm for automatic work assignments

Outcome:

During our partnership, Mediatask made massive progress in digital transformation. Most of their internal processes were automated. It resulted in a substantial cost reduction for the company. The more efficient processes using intelligent algorithms opened new scaling possibilities in both sales and employment. Today they have almost unlimited potential for growth, backed by sophisticated tech and great people.

Here is the summary of the key results:

allowed Mediatask to scale almost infinitely
reduced the cost of unnecessary employees with automation
decreased costs of external services - canceled company-wide Office 365 licenses (100+ subscriptions)
automated multiple business processes
doubled the number of employees (to 160+) during our cooperation
Mediatask, inspired by our agile approach, introduced it in the management of their company

150%+ Mediatask team growth since we started collaboration
80% decrease in administration staff

Ideamotive ensures that they understand their client completely before delivering quality work months ahead of schedule. Their team is extremely talented at developing strategy and is flexible when it comes to scaling according to the business need.

Jacek Jaskólski

CEO, Mediatask