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VOD - Case study hero desktop

Lambda: conducting market research and creating UX/UI designs for a VOD platform

How did we support the Client in competitive research, define the final product functionalities, and designed multiple ready-to-develop wireframes on a tight deadline?


  • Client

    Lambda Inc.


    United States

  • Project scope and technology

    UX/UI Design, Business Consultancy


    Media & Entertainment

  • Team Composition

    1 UX/UI Designer, 1 Product Owner

    Work duration

    3 months

Lambda Inc. is a software development studio from the United States delivering digital web and mobile products and building cloud services.


The client approached us to design a new VOD web app. Our goal was to create a universal design to fit all screen sizes and all sorts of devices (desktop, mobile, TV screens).

Key challenges we have identified:

  1. Creating a design flexible for all screen sizes, browsers and device types (including TV screens)
  2. Navigation that would be universal for interacting with keyboard & mouse, TV remote as well as various types of touch screens
  3. Content selection path had to be simple, but it should also allow advanced filtering


The Client had a very good understanding of the product requirements and a short deadline for the design delivery. We were able to meet them thanks to a handcrafted design process.

Ideamotive's business analysts conducted thorough competitive research and analysis on the competition with the biggest market share and apps for various devices including Smart TV, PC, smartphones, and consoles.

After we concluded the research and discussed design inspirations our UX/UI designers started to design interactive wireframes for various screen sizes so the client's team could get quick user feedback.

Having the initial feedback after the wireframe test we were able to make high fidelity, responsive screens.

The last part was to create a very detailed design system with animations so the client's internal development team was able to implement the whole design in a quick and easy way.


The designs were delivered within the budget and on time without sacrificing the quality of the work.

  1. Our designers helped the client to define the apps final functions
  2. The client's development team got a great, detailed, easy to implement design
  3. The design is ready to implement on every available device prepared for streaming video.

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