How to successfully build and grow a social impact startup
GoGetty is a Danish start-up and the first employer branding, career and diversity platform that makes gender equality measurable and transparent. They bring innovative companies and diverse talents closer together. GoGetty's idea is based on a diversity score that represents a percentage of women in top management of organizations.
GoGetty's CEO, Eveline, came to us with a complete design. Our primary challenge was to bring it to life while sticking to tight deadlines. We had to define and describe their business processes, as well as validate existing ones. Additionally, after workshops, we discovered some severe gaps in the designs.
The project caught our eye from the beginning. As always, we started with a workshop. This time we went through the business model, sources of revenue and marketing strategy. Together with GoGetty's CEO we identified existing business processes, validated and improved them and added new ones. Once we had the business logic, our UX/UI designer drew the remaining layouts and programmers set out to work.
We are proud that by helping to create the GoGetty platform, we are helping to reduce gender inequality. Social impact start-ups are very welcome at Ideamotive - especially when we can see their growth and progress. GoGetty was nominated for the series of prestigious awards and have been discussed widely in the press. They are already successful, and it seems that their growth is continuously accelerating.
I've never felt I had to ask questions elsewhere on how the different elements should be designed in the backend because they can always recommend me. They give me options and recommendations of the best routes. It's very helpful. I don’t feel overwhelmed by something I don’t have much knowledge about.