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Lauber: Integrating various systems into one e-commerce platform

How we created a brand new storefront for an existing ERP and integrated different system into one easy-to-use platform with the potential for scaling.


  • Client



    Central Europe

  • Project scope and technology

    Web Development, UX/UI Design, Ruby on Rails, React Development


    E-commerce, Automotive

  • Work duration

    9 months

Lauber is a subsidiary of Intercars, the most prominent car parts dealer in central Europe. The company has been operating for over 20 years and it provides services to the entire continent. They offer services and remanufacture for many types of components, like power steering racks, power pumps, alternators and starters.


We started with a workshop explaining agile project management. During the meeting, we created the first wireframes and agreed on the general vision for the project. During the next two workshops, we collected requirements for the first milestone — version 1.0. We started an agile sprint and educated Lauber reps in using our tools, like JIRA and Confluence.

Below we list our solutions to most relevant problems:

  • workshop on Ideamotive's agile project management process
  • prototypes in UXPin and InVision
  • creating and implementing a process of merging product data from various sources (ETL process)
  • integration with payment gateways (PayPal)
  • advanced search engine and dynamic filters
  • car part comparison
  • multiple language versions and currencies
  • Ruby as the technology of choice for scrappers and data integrators
  • React as a front-end choice


Lauber storefront was released successfully and quickly received positive reviews from car parts dealers. The ease of use and the number of details were mentioned as primary advantages. From the release date, Lauber customers all around Europe could buy almost any car part they wanted over the internet.

What have we achieved?

  • successful long-term communication within the agile framework
  • well-received and well-established storefront
  • the unified ecosystem of car parts within Lauber
  • Lauber can now sell car parts all across Europe
  • platform is easy to upgrade and add new features to
  • 1386 code commits
  • 55K+ products in-store
  • 7 data sources for e-commerce database

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