Our tech talent network consists of hundreds of on-site talents, off-site collaborators and top software houses. We will pick branding design superstars perfectly fitted for your company culture, industry and technology.
Our goal is not to simply deliver the project. We will help you build a hypergrowth environment around your technology and your product.
Even the best algorithms are just a part of success. We will provide you with interdisciplinary team of tech business talents, from project managers and strategy consultants to sales and marketing experts.
We take the best principles of agile approach to software development and expand it to other project's areas, to ensure the highest efficiency and transparency of our expert's work.
How we created over 200+ animations in 6 weeks and developed an outstanding UX design and user flow
They understand and navigate the industry to deliver a design that will truly stand out. Despite a heavily saturated market, they’ve delivered creative solutions that I haven’t seen before.
Our network of design talents is waiting for the next challenge.
Establish a look recognized all over the web. Unifying your brand across different channels leads to increased brand awareness and brand loyalty, leading to more satisfied and returning customers.
Make customers associate your brand with the exact emotions you want them to feel. By choosing the right color palette, fonts, and other branding attributes, you can create an unmistakable experience.
Create guidelines to be followed for all future projects. 95% of organizations have some kind of branding guidelines, but only around 25% of them actually enforce these rules, leading to increased brand visibility.
Build confidence in your product among customers. Great branding design can become a confirmation of the quality and legitimacy of your company, opening you the path to new clients.
Investing in brand design is something very often overlooked by young startups who are just starting their journey in the industry. Building a strong, unified brand, however, provides a number of advantages on all stages of your company’s life — from improved organic presence in media to increased interest of customers in your other products and services, after they buy or use one of them.
What’s also important, is that great brand design impacts positively multiple groups related to your business.
But how to get your brand aligned on all levels, both internal and external?
Hiring branding designers is the answer.
The main job of branding designers is to deliver you a unified and recognizable brand look that fits your target audience. To accomplish this, they work in multiple fields and cooperate with various other teams and experts at your company and beyond it.
The main responsibilities of branding designers include:
Additional note: while on smaller projects branding designers often work alone, in bigger companies they usually need to be helped by other designers or copywriters. In such situations, branding designers take the role of the brand’s design manager and assign specific jobs to others while supervising the process to make sure the brand is aligned across all channels.
What makes a branding designer stand out from the crowd? We collected the most important skills of the best branding experts below.
A portfolio is the key to understanding how your candidate works and whether they fit your needs. What should you remember about when the time of portfolio review comes?
Best branding experts for your company might not necessarily be the ones who have the best designs in their portfolio, but those who truly match your business.
Your candidate's portfolio allows you also to assess this kind of match in an important area — the industry fit. Hiring a branding designer with previous experience in working with companies within your niche means acquiring a talent that already understands at least part of your target audience. This results in both the research and creative processes being accomplished faster.
You should also take into account the company culture fit. Consider the values that drive your business, such as the project management style, how employees can give feedback to each other, or whether your work environment resembles more a startup or an enterprise. Then look for the best branding experts who also share these values. Such fit will result in establishing a connection between your new branding designer and other people in the office, and therefore, power innovation.
A portfolio is also a key tool when finally running an interview with a branding designer that caught your eye. Unlike, for example, developers or data scientists, branding designers cannot be simply tested from a technical point of view - you can’t ask them to write an algorithm or build a small app for you. Instead, just like branding experts are creative, you also have to creatively approach interviewing them.
What questions can you ask your candidate with their portfolio in hand?
Finally, think of any questions that came to your mind when you looked at your candidate’s portfolio and ask them. Get as deep as possible to understand their work ethic.
Investing in great branding designers is one of the first steps to making your offering more recognizable by your target audience. But in order to make sure your customers think well of your brand after they try your products and services, you need to make sure these products and services are of the highest quality.
Whatever type of IT talents you need to accomplish this, Ideamotive can help. We run a leading network of top tech professionals looking for new career opportunities. Whether you are looking for expert web developers, data scientists, IT project managers, or agile coaches, we can connect you with the right people, matched with you according to your business profile, product specification, and any other requirements you might have.
Get in touch with us today and build a strong brand with quality products.
Execute your vision with trusted and battle-tested branding designers perfectly suited to your business needs.