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At Ideamotive we understand that great user experience is a foundation of your success. That's why we approach UX design with the highest care and best available tools. Ready to see your idea materialize?
Mobile and web UX design is a marriage of art and science. We base our projects on behavioral psychology and researching targetted groups of users. From there, we set off to create an eye-catching, clean and intuitive design. After all - your product will be judged by how it looks. Apart from outstanding designs, we also provide you with tools for measuring and improving their performance.
Human behaviour in web and mobile applications is a complex topic. Users' habits, as well as technology trends, are ever-changing. The understanding of behaviours and habits from the past is useless in the future. As a UX design company, we keep up with the newest trends - but we also anticipate them. Our designers draw inspiration not only from existing apps; to stay on top of UX trends, they have to go beyond that. We turn to modern art, architecture, and even traditional fashion to broaden our horizons.
At this stage, we take all the data collected and give it a proper structure. We build personas mirroring key audience groups and create experience maps which represent priorities, objectives and proposed solutions. We also create an actionable roadmap for upcoming work, including scoring for business priorities, time and cost needs, and potential roadblocks.
4. Design - Low/Medium Fidelity
This is where the real fun begins! We take all the data-based objectives and proposed solutions and translate them into a visual representation. Throughout sketching, building user flows and user maps, wireframing and prototyping we create the first version of the UX/UI design. We remain agile - as the work unravels, we validate initial assumptions, being ready to implement changes if necessary.
5. High fidelity design and finishing touches
We finish the process by giving your product its final feel and look. We update the previously created wireframes with actual brand colors and final set of visual assets and copy. We also create a complete design system which allows quick implementations of adjustments when needed. We conclude this step by putting together a product showcase - because we are proud of our every project!
1. Product Definition
We take all the steps necessary to understand your idea, the reasons behind it, and the context for its existence. We conduct interviews with your team members and analyze the collected data during internal brainstormings. The goal? To clearly define the key value proposition of your product and to translate it into a concept sketch.
2. Product Research
Every product exists within the market context. At this stage, we conduct a series of individual interviews with real users to understand their needs, pains, and experiences. We also paint the competitors’ landscape, researching and comparing similar existing products. All this to define opportunities and identify market gaps.
By "producing a design", we really mean delivering full user experience. We go from user flows and low fidelity mock-ups, through clickable prototypes, all the way to the final product. Throughout the process, we implement the findings from user research and newest design trends.
Why not make your web or mobile app even more profitable? Small changes in UI could result in a tremendous increase in conversion. We know how to introduce beneficial changes and the science behind it. We can help you do it better.
Conversions have increased nearly four-fold, and a large majority of users have taken advantage of increased option diversity. Ideamotive possesses wide-ranging expertise which allows for innovative approaches and solutions. They are pro-active and take ownership of their projects.
Daniel de Nieuwe, JRPass Product Owner