Patrycja Mach

IT Marketing Expert

24 blogposts

Patrycja is a B2B Marketing Expert with experience in growing IT businesses since 2014. She creates and implements 360-degree marketing strategy. In her career, she focuses on lead generation based on marketing automation, collecting data, AB experiments and complex customer journeys. Business and self-development and psychology enthusiast.
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15 Android Mobile App Development Trends No Company Can Miss In 2023

image Patrycja Mach Software
Apr 28, 2022 9 min read
Android is undoubtedly the most popular mobile operating system with 70,68% of market share with over 2,8 million apps in Google Play store, ranging from complex games, every-day-use tools such as internet browsers...
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Top AI & Machine Learning Events Your Start-up Can't Miss In 2022

image Patrycja Mach Artificial Intelligence
Feb 18, 2022 8 min read
Elon Musk may keep scaring us about the potential issues coming along with the development of fully conscious AI, but the IT industry itself doesn’t seem to care that much. For now, we are still far away from the s...
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2022 Guide To Austin Startup Scene: Tech Events, Hubs, and Startups

image Patrycja Mach Business & Startups
Jan 14, 2022 11 min read
Austin is one of the places where stereotypes fall apart. In the main city of Texas, cowboy hats can be found only in souvenir shops, and residents don't carry weapons but laptops. In recent years, Texas capital ha...
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Most Exciting New York Startups To Follow In 2023

image Patrycja Mach Business & Startups
Jan 5, 2022 7 min read
With Silicon Valley being the heart and soul of modern tech, it is easy to overlook interesting startup scenes in the rest of states. New York, being one of the largest cities and one of two financial centers of th...
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10 Best AI and Machine Learning Books to Read in 2022

image Patrycja Mach Software
Dec 17, 2021 8 min read
It finally happened. After decades of being one of the most important topics of science fiction books, artificial intelligence became a reality. Well, to some extent at least. While some scientists are still skepti...
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60 Mind-blowing San Francisco Startups to Watch Closely

image Patrycja Mach Business & Startups
Jan 21, 2021 19 min read
With hundreds of early-stage and mature startup businesses, a steady flow of talent, and world-leading venture investors and business accelerators, the San Francisco Bay Area remains America’s gold mine for tech st...
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How Can AI and Machine Learning Support Your Research & Development?

image Patrycja Mach Artificial Intelligence
Dec 16, 2020 8 min read
AI has disrupted a range of industries and it still continues to accelerate funding, research, education, and technical achievements. With AI algorithms that are faster and cheaper to train, AI research is skyrocke...
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How Can AI and ChatGPT Skyrocket Fraud Detection?

image Patrycja Mach Artificial Intelligence
Jul 27, 2020 5 min read
The history of frauds is probably as ancient as the history of money themselves, or maybe even older. With the era of digital payments and internet trade, both frauds and anti-frauds entered a new dimension, where ...
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React vs Angular – What To Choose For Your Frontend? [2022 UPDATE]

image Patrycja Mach Software
May 12, 2020 15 min read
Like a number of other battles in the IT industry, the one we will talk about this time is also fuelled up by the industry’s giants. React, a JavaScript library created and maintained by Facebook is often compared ...
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Five Ways How AI Can Fight The Spread of COVID-19 Pandemic

image Patrycja Mach Software
Apr 8, 2020 6 min read
The coronavirus pandemic is an example of a “black swan”, an event that no one could predict, that is a game-changer for multiple industries and affecting the whole world (although Bill Gates would probably disagre...
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AI and Machine Learning Applications In Finance, FinTech, And Banking

image Patrycja Mach Software
Jan 23, 2020 4 min read
Big data and financial services always have been good friends. But what are currently the best examples of using AI in financial services? The reason behind the mutual understanding and well-going of big data and t...
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7 Reasons Why You Should Join Our Team At Ideamotive

image Patrycja Mach Business & Startups
Oct 31, 2019 3 min read
We’ve built Ideamotive on assumption that the success of the company comes from the success of its employees. And the latter doesn’t come out of nowhere. Here in Ideamotive, we care about your development. We want ...
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15 Disruptive Startups from San Diego to Add to Your Watchlist

image Patrycja Mach Business & Startups
Oct 24, 2019 7 min read
Sure. No place can beat San Francisco as regards IT talent pool (btw, stay tuned for our big feature on top SF startups – coming soon;). However, San Diego, the second-largest city in the Land of Sunshine and Oppor...
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Cost Of Building A Virtual Marketplace. What Should You Consider?

image Patrycja Mach Marketplace
Oct 1, 2019 4 min read
Before you start counting profits from your online marketplace, you better calculate your expenses needed to launch your platform. Here is our recap of necessary things to put in your estimated budget if you wish t...
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How to Build a Marketplace? Best 12 Tips and Mistakes to Avoid

image Patrycja Mach Marketplace
Sep 17, 2019 5 min read
There’s been a fuzz about online marketplaces for a while now. This market still has a lot of potential for growth and will probably generate increasing profits in subsequent years. The most famous marketplaces hav...
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How to Build Trust of Your New Online Marketplace?

image Patrycja Mach Marketplace
Sep 11, 2019 6 min read
Good reviews on the internet can make any business successful. If you have 5 out of 5 stars based on at least a hundred or two of online opinions, your growth is pretty much guaranteed. The issue is, though, that p...
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10 Questions You Need To Ask Yourself Before Building A Marketplace

image Patrycja Mach Marketplace
Sep 4, 2019 5 min read
Here are ten questions worth asking if you want to build a digital marketplace. Of course, it’s not just a simple questionnaire. You will also get marketplace hints & tips. If you don’t know what is a marketpla...
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Ideamotive Weekly Digest #4 By Ideamotive

image Patrycja Mach Business & Startups
Jul 25, 2019 1 min read
Ready for the next collection of the best articles about coding, startups, and technology? A proactive approach to more secure code Microsoft Security Response Centre claims that the majority of vulnerabilities are...
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Ideamotive Weekly Digest #3 By Ideamotive

image Patrycja Mach Business & Startups
Jul 12, 2019 1 min read
It’s finally Friday! We’ve been waiting a whole week to share with you the next Weekly Digest with the most interesting news collected by our team this week. 1. State of AI report: Big Tech vs Startups In 2018 VCs ...
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Ideamotive Weekly Digest #2 By Ideamotive

image Patrycja Mach Business & Startups
Jul 5, 2019 1 min read
Ready for the next collection of the best news about startups and technology? This time you’ll read about the newest Raspberry Pi 4 and Google’s robots.txt parser. Enjoy! Meet your new chief of staff: An AI chatbot...
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